Training Costs but

Not as much as Failure.

The event and exhibition industry is a highly successful method of sales, promotion and introduction into specified market places. Visitors have made the conscious effort to attend the show, and so, in theory are open to your product or service. But your staff must be willing to attend, work long days, and have the resources to cope with the extra work involved after the exhibition.

Event Works offers a competitively priced, interactive and useful training seminar called Event Etiquette.

In house days are also available at your premises on a date suitable to you.  The cost is £95 per person (minimum 4 staff, 50% payable in advance plus any subsistence costs as incurred).  Call for more details on 07887 744 163 and leave a message and we will get back to you.

The sessions take staff from choosing the right exhibition to be at, asks the question "why are you going?" and explains how exhibitions fit in with the overall corporate objectives. This is followed by an introduction into body language, open questioning techniques and objection handling.

Event Etiquette will ensure that your staff working your exhibition stand will perform to the high standards set by your company, so ensuring pre-set exhibition objectives are met.

Training is not an admission of failure,

but acceptance of the need to move forward.

Chris Wood, MD Event Works 2002

The training session has been designed to educate those staff who will be working on the exhibition stand, for the first time or for the more experienced "Old Hands" in all aspects of working a live stand, in a fun, informative and interactive way. Exhibition selling is very different from tele-sales or a prospect visiting your office or door to door sales. We take the delegates from event history to corporate objectives to explaining the elements of exhibition selling. We then look at the thirteen steps for a successful exhibition.

Chris Wood with BUGAID!

With the use of simple training aids, no PowerPoint here!, the experienced trainers put the message across using real life examples and can usually relate directly to your industry.

• About Event Works.
• Introduction and event history.
• How the event fits into the corporate objectives, why are we here?
• Objective setting, now we are here, what should we do?
• "Little Red Hen Tries an Exhibition" scenario.
• The exhibition.
• Case study - Mercedes Benz at the London Dive Show.
• Why exhibit?
• Identify your prospect.
• Encourage visitors to the stand.
• The seven elements of exhibition selling, including B2B and consumer buying.
• Success and how to achieve it.
• Exhibitions apply to all senses.
• The exhibition continues.
• Absolute rules for exhibitors.
• Role play sessions, "Buyers and Sellers".
• Questioning techniques.
• The Thirteen steps to a successful exhibition.
• The exhibitor check list.

If you are attending an international exhibition then we will add in an international module which will prepare your staff on the cultural and legal issues that they will face beyond the fine shores of the UK.

Interaction and questioning by the delegates will be encouraged throughout the session.

Giving your staff the opportunity to attend this valuable session will improve their "on-stand" performance, which will reflect in the results that they obtain for you.

All Event Works trainers have been through the mill themselves, and so will draw upon their personal experiences throughout the training sessions.

Email, now, for more information, prices and date availability