Event Training
Event Training – Exhibition Training
The event and exhibition industry is one of the most successful, and competitive, method of sales, promotion and introduction of new and innovative products into specified market places.
You will be right beside your competitors, in this open market situation, so how do you …..
… get noticed, get talking, get them on-side … and get results
Event Etiquette and How to Work the Stand!
The delegate rate is only £ 119.00
If you want people to engage with you on the exhibition stand, then this seminar is for you.
the bustle of a busy show, huge oppotunities, but how to stand out?
Successful businesses know how important great exhibition and event attendance is. You know it impacts on every aspect of your working day. Good communication and presentation skills are vital for businesses to succeed in the high profile and very competitive event and exhibition world.
visitors will come to see you, but are your staff ready?
Event Etiquette gets results. This seminar will help you increase your effectiveness and raise your company’s worth, by helping your staff improve their performance and communication across the whole range of exhibition activities.
right message, right format, right time, right place …….
In this insightful seminar, you will see how to introduce high-impact words and actions into your spoken and silent communication, so that you communicate in a way that gets you the results you want.
the right way or the wrong way? get it wrong and there is the door!
This seminar is filled with ideas and examples that will help you increase your success in exhibition attendance, and the future of your business.
understand the buying processes, B2B and B2C
Key Areas:
- What: Introduction and event history.
- How the event fits into the corporate objectives, why are we here?
- Objective setting, now we are here, what should we do?
- “Little Red Hen Tries an Exhibition” scenario.
- What: The exhibition.
- Why: Case study — Mercedes Benz at the London Dive Show.
- Why exhibit?
- How: Identify your prospect.
- How: Encourage visitors to the stand.
- What: The seven elements of exhibition selling, including B2B and consumer buying.
- How: Success and how to achieve it.
- How: Exhibitions apply to all senses.
- How: Use small talk to get big results
- Why? Hone your ability to listen
- How: Work the bar, the cafe and out of hours
- The exhibition continues.
- Why: Absolute rules for exhibitors.
- How: Questioning techniques.
- The Thirteen steps to a successful exhibition.
- The exhibitor check list.
Visitors have made the conscious effort to attend the show, and so, in theory are open to your product or service. But your staff must be willing to work long days, and have the resources to cope with the extra work involved after the exhibition.
With the use of simple training aids, the experienced trainers put the message across using real life examples and can usually relate directly to your industry.
Who should attend Event Etiquette?
Anyone who needs to attend an exhibition and get a clear message across… managers and executives, supervisors, front line sales personnel, customer service personnel, team players. Learn the exhibition skills needed for success…this may be the most important seminar you attend.
Email now, for more information and date availability